I was recently searching for more fashion brands that are sustainable, ethical and also environmental friendly, and I was very pleased to find that CHLOÉ is the first luxury brand to gain this certification.
The Maison Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who wanted to liberate women’s bodies from the stiffly formal fashion of the time through a luxury ready-to-wear offering. Since its inception, the Maison has entrusted a succession of emerging talents to support and carry on Chloé’s mission: Karl Lagerfeld, Stella McCartney, Phoebe Philo, Hannah MacGibbon, Natacha Ramsay-Levi, and now, Gabriela Hearst. The legacy of our founder, Gaby Aghion, and her forward vision of femininity, continues to inspire our long-term commitment to support women’s advancement, rebalance gender-based inequalities and promote inclusivity. The ultimate goal: creating beautiful products with meaningful impact.
B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions about governance, workers, communities and impact on the environment.
Chloé is proud to be the first luxury Maison to join this community of leaders, driving a global movement of people using business as a force for good. By becoming B Corp certified, they reinforce an ongoing commitment to taking accountability for their impact on people and the planet. Rather than a final goal, this certification marks a new stage in their transformation towards a purpose-driven model, reinventing how they do business.
B Corp will help them frame their transformation, and we hope to inspire other organizations in their industry to join the movement.
This certification is the result of over 18 months of collective work by our teams worldwide, staying true to their mission: Women Forward. For a Fairer Future.
I hope this certification will inspire many more brands to do better in the future for a better planet.
Chloé also introduced their first 100% natural origin fragrance, using ingredients sourced via sustainable harvesting practices Chloé Eau de Parfum Naturelle .These include organic rose from Bulgaria, where the perfect climatic conditions help to extract the best of its precious essential oil. There is also cedrat, which is grown naturally in Virginia, and neroli, which is ethically harvested in Morocco. These sit in a simple base of water and naturally-derived alcohol. Add to this its vegan credentials, plus a lack of filters and artificial colouring, and suddenly this fragrance holds even more appeal. In fact, no detail has been overlooked. Chloé has even nailed the bottle, reinterpreting the iconic design to be low impact, with recycled materials making up 25 per cent of the glass bottle,100 per cent of the polyester in the ribbon and 40 per cent of the cardboard box.
The ace up Chloé’s sleeve, however, is the scent itself. Created by renowned perfumer Michel Almairac, Chloé Eau de Parfum Naturelle celebrates femininity that is in perfect harmony with nature. Petal-fresh rose, Chloé’s signature bloom, is surrounded by neroli and the vivid brightness of blackcurrant buds, before revealing gently warming notes of mimosa and cedarwood. Put simply, it’s the type of scent that sings from the skin whatever the season.
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